Group Profile

Beiji was founded in 2019, integrating the development, production, and sales of children's clothing products. Founder Li Huipo has been dedicated to the production and online sales of children's down jackets for decades, always standing at the forefront of the children's down jacket industry. The group has more than 20 subsidiaries, including Shijiazhuang Beiji E-commerce Co., Ltd. and Hangzhou Beiji Media Co., Ltd., covering the full chain of business from development and production to operation and sales, as well as supply chain, logistics, customer service and other auxiliary support. It has two well-known brands in the children's down jacket industry, "KIDS in Snow" and the trendy children's down jacket brand "Sun Snowman", both of which have achieved good results.